MID-COURSE CORRECTION
by Anderson, Ray

Toward a Sustainable Enterprise: The Interface Model

Ray Anderson is the founder and Chief Executive Officer of Interface Inc, one of the world's largest carpet manufacturing companies. In the twenty years that Interface has been in business, by all the standard indicators- revenues, profits, products, and territories-it has been a success. But whilst his company prospered, Ray found himself growing increasingly uneasy, a discomfort that became focused when he read Paul Hawken's book The Ecology of Commerce. It became instantly clear to him that the processes of nature must be incorporated into every aspect of his life, including his company.

Mid-Course Correction is the personal story of Ray's realization that businesses need to embrace principles of sustainability, and of his efforts, often frustrating, to apply these principles within a billion dollar corporation that is still measured by the standard scorecards of the business world. While the path has proved to have many curves, Interface is demonstrating that the principles of sustainability and financial success can co-exist within a business, and can lead to a new prosperity that includes human dividends as well.

Ray Anderson has become one of America's leading spokespersons and advocates for sustainability. He is currently co-chairman of the President's Council on Sustainable Development. His warm and eye-opening account of the mid-course correction for himself and his company should be required reading for every CEO in the world.

? Shows how businesses can increase profitability by embracing principles of sustainability
? Major promotional campaign